Those who are one with the Dao do not care about popularity. In fact, they are often seen as outcasts by the so-called normal people of society. Popularity is cheap and often fleeting. Being one with the universe and adhering to the teachings of the Dao ancients is everlasting and most wise. We must be honest, the way of the Dao will never win a popularity contest among the general population, but anytime one has to deal with the general population, the outcomes are always going to be, shall we say, sketchy.